Morgenstern’s Opens a New Flagship

Morgenstern’s Opens a New Flagship

You need a good amount of space to offer 88 flavors of ice cream, as Nicholas Morgenstern does at Morgenstern’s Finest Ice Cream. Having outgrown his Rivington Street headquarters, he has now taken over a stretch of storefronts in Greenwich Village for his new flagship, which opens Friday. Most of the gleaming white space is devoted to the dipping shop, where there are a few booths and outdoor seating. There is also a kitchen area with a counter seating eight, for composed desserts like sundaes, pie à la mode and slices of cake. A separate store, a few steps away, sells pints, ice cream cakes and merchandise like T-shirts.

Morgenstern’s Finest Ice Cream, 88 West Houston Street (La Guardia Place), 212-209-7684, morgensternsnyc.com.

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