The BBC series is known for its tense altercations between the formidable dragons and various potential business partners, and in particular retail mogul Peter Jones has never been afraid to speak his mind.
Yet during tonight’s episode of the drama Peter found himself up against an incredibly worthy foe in the form of a tech business entrepreneur.
Attempting to gain investment in his rising company Beezer, the businessman revealed his plans to “eliminate” the App store completely and help business developers create their own apps without being beholden to Apple or Android.
Clearly not afraid to be ruthless and get his money, one half of the pitching team almost lost the Dragons’ offers completely when he got too carried away.
Claiming he was “only interested” in Peter and holiday park expert Deborah Meaden, the hopeful nearly lost favour altogether with the latter.
The dragons warned him he was on thin ice, and as the temperature rose the Beezer businessmen nearly seemed to have lost their investment altogether.
Luckily, the man in charge managed to reign it in and accepted Peter’s offer as everyone finally breathed a sigh of relief.
“Do you know what I’m gonna go with my gut on this, Peter Jones,” he said.
“Are you accepting my offer?” an anxious Peter clarified.
“100 per cent,” the businessman replied, as the room started clapping in relief.
“Well done,” Deborah declared, as Peter gave his new business partners a hug and said he was “very excited”.
But as the pitchers left the room, Peter admitted he hadn’t felt in control throughout the whole scenario.
He confessed: “That’s one of my toughest negotiations in the den.
“That’s how I’m feeling right now, I’m actually clammy!”
The rest of the dragons seemed surprised by Peter’s admission but the pitchers knew how he felt, as in the elevator one echoed: “I’m sweating like crazy!”
Not all viewers were drawn into the excitement, as one person tweeted: “So let me get this straight, these dudes trying to get investment for Beezer have basically allowed you to save the website to your homepage on your phone and calling it an ‘app’ but several websites have already done this already #DragonsDen.”
“Have just watched #DragonsDen with the #pitch from @BeezerApps they are not offering #Apps that can bypass the app stores they are offering #webapps Not quite the same thing! We have been delivering these fire clients for years…. @DeborahMeaden you had lucky escape,” another added.
Dragons’ Den continues Sundays at 8pm on BBC Two.